Sunfeast Yippee!

The Better Noodles

Sunfeast Yippeeis the instant noodles brand of ITC that boasts of over a 100-year history of creating many of India’s most valuable FMCG brands. Sunfeast Yippee is the second largest noodle brand in India with a market share of 34% and a favorite among children and mothers alike.

Yippee noodles are India’s only round noodle block resulting in a long slurpy noodles when cooked. Magic Masala with dehydrated vegetables is the most popular variant. Yippee noodles are 100% vegetarian with no synthetic colours used in the masala mix.

The Asian Food Factory Pte Ltd is the exclusive distributor of the Sunfeast Yippee's Brand in Singapore.

For more information on our distribution in Singapore, please visit

What We Do

We do brilliant things at our company. Find out more!


Our support

We support our partners in designing activation programs.

Our Support

Contact Us

Get in touch. We would love to serve you.

Contact Us

Join our mailing list


Connect with us